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Flock is a group financial management app to take control of group purchases and savings. When user’s create an account, they are sent a personal Flock Card which gives them access to the different Flock groups they may be a part of. Using Flock, users can split expenses with other group members with ease, by either setting their desired split beforehand through the “Card” page, or afterwards by editing a personal expense to be a group expense. Not only can you split variable expenses, but you can split recurring expenses as well. Add expenses such as monthly subscriptions and utilities to your recurring expenses so payments can happen automatically and you can pause them at any time. Users also have access to tracking how their groups are spending money on both a short-term and long-term scale. Flock also allows users to set monthly budget goals to help groups save money.

Project Duration

01.14.2021 - 03.14.2021
Ten Weeks


Human Factors
Prof. Ascanio Colonna Di Palma

Team Members

Andrew Goodridge
Sarah Kim
Jonathan Sanchez

My Role

Visual Designer

UI Designer


Process Book
Vision Video

Digital Protoype

Our Goal

Give users more control and understanding over their wealth and where it is located.

While current financial apps allow for group splitting, it’s a tedious process which doesn’t benefit groups who split payments frequently.

The Problem

What is Flock?

Flock is a  group financial management app which focuses on being able to quickly split payments with your groups.

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Use the Flock card for payments

Keep track of your routes in the Moment app, by adding them to your commonly used ones. Create your commute by adding multiple destinations or stops. All interactions are designed to be navigated via touch or voice, with ALT text connected to all labels.


Manage recurring payments

Instead of memorizing specific directions, have them read back to you while also being able to add new destinations and update your route. Pin specific or all directions so that you get haptic cues to make sure you're going in the right direction.

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Set goals

The Moment wearable device keeps track of your surroundings and notifies you of them via haptic feedback. It's designed to be slim enough to comfortably wear but solid enough to give accurate information. Use the app to adjust distances, haptic strength, and even the haptic language yourself.



Our process involved extensive primary as well as secondary research in order to understand the problem area. From initial secondary research to high-fidelity user testing, this allowed us to get a better grasp on the subject and develop our key insights.
Here are some research methods we used:


Key Insights

  • Momentary decision making: Current mobility aids do not account for on-the-spot problem-solving.

  • Supplementary Sensory Inputs: Due to tactile limitations, visually impaired participants feel a decrease in independence away from sighted guides

  • Environment Preparation: Individuals who are visually impaired place a large emphasis on preparatory routines prior to leaving the house.

Our Process

  • Throughout our process, we continually user tested both our digital app and our physical device. While we were not able to meet in person for user testing with participants who are visually impaired, we conducted multiple "Wizard of Oz" tests to simulate different scenarios with our product. This helped us shape our product to be as successful as possible.


To view our full project, please check out out Process Book

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