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2nd Place overall
Start-Up is a week-long design sprint hosted by FLUX - the UX club in collaboration with SCADpro. Student teams were given seven days to fully develop and flush out a startup idea and pitch it to industry professionals, from companies such as IBM, Google, and Adobe.
Den is an ecosystem that gives a voice to safety. Aimed towards the most critical moment of one who is trying to escape domestic violence, Den provides clarity, stability and safety. Through the use of the certified Mosaic test, a safety checklist, and a Den home, this platform is designed to be of aid in the most critical moments.
Project Duration
02.07.2020 - 02.14.2020
One Week
Competition
2nd Place Overall
Team Members
Edena Alvarado
Taylor Primuth
Harsh Singhal
Gabriel Vizcarrondo
Theme
Giving a Voice
Deliverables
Presentation
75% of abused women
are killed in the first two weeks after leaving
By: TheGuardian.com
After conducting our secondary research, we decided to develop our concept based on the previous statistic. Knowing that the most critical stage lies between these first two weeks after leaving their abuser, we wanted to work on lowering that percentage. Having this in mind, we decided to develop three main pillars; clarity, stability and safety.
Clarity
Victims start to believe that abuse is normal
By: TheHotline.org
Stability
Safety
One returns to where they were abused about 70 times in the first two weeks
By: TheGuardian.org
On average, 7 tries are needed to successfully leave an abuser
By: BreakTheSilenceDV.org
Key Features
Alias Stocks app
To provide anonymity
Tap or swipe left to immediately switch to the alias app.
Clarity
Mosaic Method Threat Assessment System
Custom plan which can be revisited if there is a change in conditions
Safety Checklist to help gather items
Legal & Therapy help when needed
Stability
Safety
Secure Den homes
911 Keychain
Den is meant to accompany and provide the resources that are needed in order to safely leave the abuser. In order to provide safety during the set two weeks, Den provided preparation, safe escape and recovery.
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